A Slow Money fundraising workshop for food & farming businesses


Eventbrite - Sow Your Seed FundingSaturday, May 18, 9am – 7pm
The HUB San Francisco

Attendees: Businesses that are seeking future funding: either in the planning stages now, early startup & growing, individuals that want to learn about funding options


(9:00 – 9:30)
Light breakfast and registration

(9:30 – 10:45)
Overview of fundraising & crowdfunding: Traditional and new methods
What are different traditional and new funding options to consider
Matching the right form of capital with stage of business, determining fit
What’s expected/how to prepare for each option, best resources
Crowdfunding: What is it, regulatory issues and different types to consider
Overviews by Slow Money, Jenny Kassan (Cutting Edge Capital) and Elizabeth Ü (author of Raising Dough)

(11:00– 12:30)
Fundraising Clinics – Interactive
How to creating your perfect investor pitch, example of great pitch
David Abramovich (Indiegogo): Crowdfunding done right
Arno Hesse (Credibles): Getting funded by your customers through prepayments
Joe Marshall (Management 360 Solutions): Company Valuation
Jill Epner (BALLE): Slow Money deals- how they work and how to get involved
Jenny Kassan (Cutting Edge Capital): Raising funds through Direct Public Offerings
Raising money from friends & family
Jay Golden (Wakingstar Story Consulting): Telling your story
Determining best type of capital to raise
Practice pitching in small groups (for businesses that are pitching later in the day)

(12:30 – 1:30)
Lunch served by Merlin’s Catering, LaCocina business
Salvadorian food with a modern twist. Sold ($12 including drink) at the HUB SF during the lunch break

(1:30 – 2:45)
Investors Panel
Representation from Angel investors, venture capital, private equity, Slow Money, etc…
Niko Hrdy, Valley Oak Investments
Katie Fitzgerald, CircleUp
Felicia Pierson, Oakland Business Development Corporation
What each type of investor looks for, how to prepare, what to expect
Common mistakes, realistic expectations, timeframe for each type of fundraising
Practical advice from each type of investor on how to get funded
How are food & Ag businesses different than other enterprises re: raising funds

(3:00 – 4:45)
Entrepreneur Showcase

  • Hip Chick Farms
  • Tomato Sherpa
  • Baia Nicchia
  • LolaBees’ Harvest
  • Sow Juice

5 min pitch to investor panel to gather feedback and answer question “is this investable?”
Brief Q&A discussion (with audience as well) for each business to solicit feedback, find possible matchmakers, identifying what the business needs to move forward, and a general “temperature check” on the idea.
Plus mini pitches from attendees

(4:45 – 5:15)
Wrap up, Take-aways

(5:30 – 7:00)
Networking, Collaboration, Beer & Wine!
Across the street at Pickwick Hotel bar, 85 5th St.